Take Care of Business & Make
Your Culture Work
Right now, your business is experiencing
HOW DO YOU MAKE CULTURE
WORK FOR YOU?
The challenge is — while you might have the best idea and plan, the coolest hack, or disruptive technology — unless you can get everybody on the same page, working together, you’re not going to get the traction you really want. Is your culture working for you? How do you know?
Culture is working for you when:
- People are fully engaged
- Conflict is creative and energizing
- Decisions stick
- Work gets done
- Your brand shows through your actions
- You attract great-fit employees (and repel poor fits)
- You attract better and better customers
You know culture matters.
Yet we’ve noticed most ideas about culture are rear-view reflections on success stories. They are specific to the particular company and its leader. We get recipes from Zappos, Disney or Southwest Airlines – but your business is different. What unique and vital culture will work for you – and how will you build it?
I have spent several years researching this question and talking with hundreds of successful business leaders who know how to make culture work for them. What I’ve discovered is exactly what I want to share with you.